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“Just Do It” Nike’s new campaign and one of its newest faces: Colin Kaepernick

“Just Do It” Nike’s new campaign and one of its newest faces: Colin Kaepernick
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Nike revealed Monday that Kaepernick – the out-of-work NFL quarterback who generated controversy for kneeling during the national anthem to protest racial injustice and police brutality – would be featured in its 30th anniversary “Just Do It” campaign.

“Believe in something. Even if it means sacrificing everything,” read a teaser for an ad Kaepernick tweeted.

The ad stood out as a bold statement on racial justice from Nike and as the latest demonstration of the company’s values, experts said. While companies often steer clear of taking any firm stance on race relations, experts said Nike has claimed the fight for racial equality as a tenet of its mission.

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Nike revealed Monday that Kaepernick – the out-of-work NFL quarterback who generated controversy for kneeling during the national anthem to protest racial injustice and police brutality – would be featured in its 30th anniversary “Just Do It” campaign.

“Believe in something. Even if it means sacrificing everything,” read a teaser for an ad Kaepernick tweeted.

The ad stood out as a bold statement on racial justice from Nike and as the latest demonstration of the company’s values, experts said. While companies often steer clear of taking any firm stance on race relations, experts said Nike has claimed the fight for racial equality as a tenet of its mission.