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W Hotels launches record label W Records featuring Amber Mark

W Hotels launches record label W Records featuring Amber Mark
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At its core, W Records is a record label and resource for artists selected by W Hotels and their music industry partners. W Records will support artists through every step of development, providing recording space, video shoot locations, mixing and mastering and distribution of the new sound via live performances, streaming and vinyl production.

Tracks for W Records are recorded on property in W Sound Suites, with four artists signed on to record with the brand over the next year. Tracks from the first artist have already been released through W Records both digitally and via limited edition runs of vinyl.

W Records plans to get back to how record labels use to aid their artists through the entire creating to launching process from signing to release. Committed to walking their artist through the process of development, providing the artist with a recording space, setting up the video shoots, mixing and mastering the artist music and the final step, providing distribution.

W Records approach to launching their artists and their music will be via live performances, streaming and vinyl production.

The entire W Records project with Amber Mark is women-led, with Mark producing the tracks, which have been mixed and mastered by women, and manufactured by a women-run vinyl production company.

All W proceeds from the streaming releases of W Records tracks will be donated to a charity of each artist’s choice. Mark, who holds the cause of breast cancer awareness and early screenings near and dear, has chosen The Rose, whose mission it is to save lives through quality breast health services, advocacy and access to care for all. She chose this charity in honor of her mother, Mia Mark, who passed away from breast cancer in 2013.

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At its core, W Records is a record label and resource for artists selected by W Hotels and their music industry partners. W Records will support artists through every step of development, providing recording space, video shoot locations, mixing and mastering and distribution of the new sound via live performances, streaming and vinyl production.

Tracks for W Records are recorded on property in W Sound Suites, with four artists signed on to record with the brand over the next year. Tracks from the first artist have already been released through W Records both digitally and via limited edition runs of vinyl.

W Records plans to get back to how record labels use to aid their artists through the entire creating to launching process from signing to release. Committed to walking their artist through the process of development, providing the artist with a recording space, setting up the video shoots, mixing and mastering the artist music and the final step, providing distribution.

W Records approach to launching their artists and their music will be via live performances, streaming and vinyl production.

The entire W Records project with Amber Mark is women-led, with Mark producing the tracks, which have been mixed and mastered by women, and manufactured by a women-run vinyl production company.

All W proceeds from the streaming releases of W Records tracks will be donated to a charity of each artist’s choice. Mark, who holds the cause of breast cancer awareness and early screenings near and dear, has chosen The Rose, whose mission it is to save lives through quality breast health services, advocacy and access to care for all. She chose this charity in honor of her mother, Mia Mark, who passed away from breast cancer in 2013.